Meet Our Founder

Sharon Wright has seventeen years of finance, customer experience, sales and marketing with Nike and the Adidas group. Most latterly, she was the Global Go-to-Market Director for Reebok in Boston, MA, where she helped launched Global Brand Partnerships such as Crossfit and Les Mills.

Growth leadership: Leading the global business for the Women's Studio category.Creation and execution of the global go-to-market strategy. Delivering 42% of quality business unit growth in global revenues within two years. 

Project Management: leadership and management of multiple internal and external, local and global teams. Ensure the delivery, execution and commercial return of the strategic business plan. New product development and launch leadership across multiple sporting goods products.

Strategic Partnership Management: growth of a key global brand partnership to $11m in revenue in two years via a multi-channel proposition. Other extensive experience in sports marketing assets, management, activations, events and PR. 

Brand Management: responsible for a £7m annual marketing budget requiring allocation, planning, campaign execution, ROI tracking and reporting. She was awarded a European marketing award for most successful campaign execution.

Commercial leadership: She grew both Nike and Adidas UK's women's business to the number one position from third and fourth, respectively.  

 Nike awarded her for significant achievements in their women's business.